i've been freelancing for about a decade. photographer, mostly, but also various other creative hustles along the way. in all that time i've spent exactly $0 on advertising.
not because i'm anti-ads. because i never needed them. i figured out early that if you show up where people are looking, they find you. first it was google. then google maps. now it's ai.
when i started noticing leads coming in from chatgpt recommendations, i got curious. then i got obsessive. i started testing. reading research papers. running experiments on my own businesses. i got one of them to #1 on metaai within 24 hours. chatgpt recommends me for my target queries. this stuff works, and it's not magic. it's methodology.
the research backs it up. aggarwal et al. showed that geo can boost visibility up to 40% in generative engine responses. chen et al. documented how different ai platforms have different preferences and biases. microsoft published findings on how ai systems parse content modularly. this is a real field now, with real data, and i've been in it since before it had a name.
i'm not a marketing agency. i'm not going to give you a 47-page deck full of jargon. i'm someone who figured out how to get found, did it for myself, and now does it for others. research-backed. results-based. no bullshit.
if that sounds like what you're looking for, let's talk.