research, experiments, and thinking out loud about geo, seo, and the rapidly shifting landscape of how people find things online.
ai referrals to websites increased 357% year over year. the shift from ranked lists to synthesized answers is here. most businesses are optimizing for an algorithm that's already evolved.
read more →i got my first lead from chatgpt through a contact form submission. that was the moment i realized this wasn't hypothetical anymore. here's what i learned when i started testing.
read more →chatgpt prefers community content. gemini weights traditional authority. perplexity treats .edu domains like gold. one size fits no one when it comes to ai optimization.
read more →traditional seo fundamentals still matter. sort of. the shift from rankings to citations, from keywords to intent, from backlinks to earned media. what still works vs what needs to evolve.
read more →"good" is subjective. ais parse content modularly, not holistically. structure matters as much as substance. excellence is technical now, not just creative.
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